Project Description

Supported Lineage’s participation in the NARPM (National Association of Residential Property Managers) Conference, where the team attended in person to represent the brand. I provided marketing and creative support before and after the event to maximize visibility, equip the team with resources, and extend the conference’s impact online. The campaign aimed to position Lineage as an educational leader for property managers, strengthen industry relationships, and build brand authority.

My Role, Skills & Deliverables:

Pre-Event

• Built a Lineage Educational Landing Page as the hub for event-related content.

• Published 3 educational blogs offering resources for property managers.

• Designed presentation slides used by the team during their sessions.

• Created testimonial graphics highlighting client success stories.

• Developed and scheduled a social media campaign (LinkedIn + other platforms) with copy, graphics, and pre-event promotions.

• Designed resources and guides (ebook, flyer, and giveaway sheet) to support the team’s on-site interactions.

• Produced tarp/banner designs for on-site brand visibility.

Assets

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