Marketing Assistant Client 01
Helped RP Capital, now Lineage, strengthen brand visibility, improve campaign performance, and streamline lead generation through content production, landing page systems, funnel optimization, and marketing automation.
REAL ESTATE & SAAS
They already had established services, investor-focused offers, and growing industry visibility, but their marketing efforts required more structure and consistency across campaigns, events, and digital assets.
As the business expanded its marketing initiatives, including investor events, webinar campaigns, SaaS introductions, and conference participation, there was a growing need for scalable content systems, optimized funnels, and stronger digital presentation.
Without streamlined workflows for campaign execution, content production, and lead capture, valuable marketing opportunities risked being underutilized.
Strong investment and SaaS offers needed stronger marketing systems behind them.
The Situation
What was holding them back
THE PROBLEM
01
Marketing assets and campaign materials needed more consistency across channels and initiatives.
03
Investor events, webinars, and conference participation generated opportunities that needed stronger follow-up systems and content distribution.
Landing pages and lead capture systems required optimization to improve conversion performance.
02
04
Campaign performance relied heavily on improving user journeys, ad engagement, and automation workflows to convert leads more efficiently.
Created and edited short-form video content, reels, and promotional assets to improve brand visibility and audience engagement across social platforms.
Designed and optimized landing pages with A/B-tested layouts, lead capture forms, and tracking integrations to improve conversion rates.
Built acquisition-focused funnel systems and automations that streamlined webinar campaigns and SaaS onboarding workflows for property manager audiences.
Supported investor and event marketing campaigns through coordinated content production, email sequences, pre-event promotions, and post-event follow-up systems.
Collaborated closely with acquisition and marketing teams to refine messaging, improve user journeys, and increase campaign performance through iterative testing.
Supporting campaigns from content production to conversion systems.
how i helped
Outputs across the engagement
Video Content Editing
Reels and short-form social content
Promotional videos
Educational content
Event recap content
Webinar promotional assets
WHAT WAS DELIVERED
Landing Pages & Funnels
Paid Ads
Conversion-focused landing pages
Webinar registration funnels
Lead capture systems
Funnel automations
Tracking pixel integrations
A/B testing variations
Ad creatives
Split-testing assets
CTR optimization campaigns
Funnel-based ad support
Email Marketing
Event email sequences
Webinar follow-ups
Lead nurture campaigns
Promotional email assets
Marketing System
Funnel workflow improvements
User journey optimization
Campaign coordination support
Lead generation process improvements
What this engagement required
Marketing & Funnel Systems
Funnel Optimization
Landing Page Design
Conversion Optimization
Webinar Funnel Systems
Lead Generation Systems
Marketing Automation
CRM Management
Email Marketing
User Journey Optimization
Campaign Coordination
SKILL USED
Content & Creative Production
Video Editing
Short-Form Content Production
Ad Creative Design
Visual Storytelling
Social Media Marketing
Brand Consistency
Graphic Design
Promotional Asset Creation
Platform & Tools
HubSpot
GoHighLevel
Zapier
Figma
Canva
CapCut
Adobe Premiere Pro
Meta Ads Manager
Tracking Pixel Integration
A/B Testing Systems
CTR Optimization
Campaign Performance Analysis
Selected deliverables & campaign assets
WORK SHOWCASE
GRAPHICS
Selected deliverables & campaign assets
WORK SHOWCASE
VIDEO
Selected deliverables & campaign assets
WORK SHOWCASE
EBOOKS & MARKETING ASSETS
Selected deliverables & campaign assets
WORK SHOWCASE
LANDING PAGE AND WEBSITE
Webinar Landing Page
Ads Landing Page
Pages built in Hubspot
Over time, Lineage developed a more consistent and scalable marketing presence across campaigns, events, and digital channels.
Landing pages, webinar funnels, and acquisition systems became more conversion-focused through ongoing optimization, testing, and automation improvements. Ad creative testing contributed to measurable engagement improvements, including CTR increases of approximately 15–25%
Internally, campaign workflows became more organized and repeatable, allowing the team to execute investor marketing initiatives, SaaS campaigns, and conference promotions with greater efficiency and consistency.
The result was a stronger marketing infrastructure that better supported lead generation, audience engagement, and long-term brand credibility.
More structured campaigns, stronger digital presentation, and improved conversion performance.
The OUTCOME
It’s usually how your business shows up, not how much you’re doing.
Not getting consistent inquiries?
START A PROJECT
This isn’t about managing your marketing or building complex strategies.
It’s about making what you already have clearer, more consistent, and easier for people to act on.
Strong work.
No proof of it online.
Video Content Editing
Clean, engaging videos for listings, ads, and social media, designed to capture attention and keep viewers watching.
The Situation
Websites & Landing Pages
Clean, structured pages designed to present your brand and offers clearly. Making it easier for people to understand and take action.
Content & Creative Execution
Social media visuals, ad creatives, and marketing assets designed to support your campaigns and keep your content consistent.
Ongoing Creative Support
Reliable, ongoing design support for teams that need consistent execution across content, campaigns, and day-to-day marketing.
